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IP professionals in the U.S. have become accustomed to managing large and complex portfolios in diverse jurisdictions while navigating challenging budgets and focusing on global value creation. But since COVID-19 entered the world and spurred digital acceleration, these issues around complexity, budget considerations and an increasingly global marketplace have become even more complicated.
Change is everywhere for IP decision-makers, and they are looking for the evolution of smart and cost-conscious IP solutions that provide strategic advice, data-driven insights and digital tools that drive efficiency and effectiveness.
To help stakeholders better understand and address this new environment, NovumIP is pleased to present the findings of its 2021 U.S. IP benchmarking survey, which combines quantitative data from U.S. participants of its global benchmarking survey, along with qualitative insights from in-house and law firm IP specialists.
Capturing U.S. trends and challenges
The purpose of this research is to gain deeper insights into the current IP landscape in the U.S. when compared to other regions, trends in strategy, technology, budgeting and resource management, and what IP professionals want from their service providers. We hope you find the research a useful planning and benchmarking tool.
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Discussing the IP industry outlook for the U.S.
Resiliency in the Face of a Pandemic, 3 March 2021
During our webinar on 3 March 2021, we brought together a panel of US experts and practitioners to discuss our latest IP industry research around the following themes:
- COVID-19 resiliency
- How to adapt to industry consolidation
- IP protection concerns
- The need to reconsider IP strategy
- How to communicate value
- Tech challenges
- Role of IP service providers
The webinar was hosted by Lexology: sign up to watch the recording.
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FAQs about NovumIP
Who is NovumIP?
NovumIP is an integrated, global IP provider that was formed in December 2019 as a joint venture by leading IP specialists Novagraaf and PAVIS. Drawing on more than 380 IP specialists across 19 offices in Europe, the U.S., China and Japan, NovumIP combines business-focused consulting with tech-enabled services to help clients achieve their strategic goals.
Our modular 'smart IP solutions' extend across the complete life cycle of patent, trademark, design and associated IP rights, including legal & consulting services, online brand protection, patent annuities, EP validations and trademark renewals, as well as flexible IP management technologies and data management solutions. By combining legal expertise with highly efficient IP solutions, NovumIP informs and facilitates critical decisions that increase and protect IP value.
Why are you launching in North America?
In response to changes in the IP market, we have enlarged our services to meet clients’ evolving needs. As a result, we are are able to offer a new, enhanced way for organizations in North America to manage their IP. This is an exciting and bold move for us, our clients and the industry.
As one of the largest providers of IP services in the world, NovumIP will now provide North American customers with its range of services including legal and consulting, IP support services and technology solutions. Our clients in the region can now benefit from:
- An enhanced range of holistic services;
- Expanded global reach;
- In-depth, local knowledge supported by a strong foundation of innovative and digital services;
- Complete confidence from a trusted, global provider;
- Choice and flexibility from the alternative option the market is seeking.
What sets you apart from other IP service providers?
While many other legal advice and administrative support services are sold and serviced in silos, our holistic and flexible solution is developed in a smarter way. NovumIP offers a holistic view of IP portfolios to inform decisions, create efficiencies and justify costs; this enables IP professionals to harvest the true potential of their IP and build a higher quality and more effective IP portfolio.
With NovumIP, you also have the flexibility to choose the solutions that are tailored to your unique needs, while using the same global platform for all your IP tools. This modular approach, supported by customization, sets us apart from other providers.
In the face of industry consolidation and increased globalization, we provide a face to IP services – IP professionals know what they are getting and who they are getting. We provide a high-touch personal service and we thrive on helping find real solutions to real problems. Making a difference is what we stand by. This customer-centric approach means our customers can focus on the true importance of IP.
What are some the key findings from your U.S. IP industry research?
The findings from our U.S. research, From Recovery to Resilience: U.S. IP Industry Outlook, indicate that IP professionals are looking for for more direction and strategy from their service providers than ever before.
The key themes explored in our research include: COVID-19 resiliency, adapting to industry consolidation, IP protection concerns, reconsidering IP strategy, communicating value, tech challenges and the role of IP service providers.
We are encouraged to see optimism in the U.S. IP market despite this very difficult environment. IP professionals are clearly looking around the corner toward global value creation and are seeking more centralized IP services and better technology to achieve this.
As NovumIP enters the U.S. market, our history and our innovative strategies enable us to address the challenges that are keeping IP professionals awake at night, providing them with custom solutions and localized knowledge spanning various global jurisdictions.
What research methodology was used for this report?
Our research was carried out in collaboration with Censuswide and involved surveying 500 IP professionals from across the globe. We surveyed a combination of IP professionals from in-house counsel and law firms, as well as public sector organizations, start-ups and education/research institutes. Our respondents were sourced from a variety of industries, including professional and financial services; technology, media and telecom; retail, manufacturing and logistics; fashion and textiles; engineering and construction; energy and utility and others.