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In fashion with Karl Lagerfeld

Karl Lagerfeld, one of the most celebrated and iconic designers of the 21st century, launched his eponymous fashion brand in 1984. His vast legacy and his distinct style lives on in the Karl Lagerfeld brand, which retails clothing, footwear and merchandising across 96 countries worldwide.

A longstanding customer of NovumIP company Novagraaf, Karl Lagerfeld also became a client of our Online Brand Protection solution in April 2020. This tool is unique in the market for:

  • Combining legal expertise with automated monitoring and enforcement;
  • Providing real-time access to relevant monitoring results, enforcement workflows and tailored attorney advice according to a pre-defined strategy;
  • Capturing the full risk picture online, by tracking threat patterns and offering practical solutions to reduce the pressure on in-house teams;
  • Targeting activity by type of threat (apps, domain name, market places, social media and web content) so enforcement activities are streamlined, rapid and cost-effective.

Luxury and fashion brands, such as Karl Lagerfeld, face considerable challenges monitoring and enforcing their IP rights online, so it’s important for them to work with adviser who has the knowledge, background and global reach to integrate online brand protection seamlessly into the larger IP landscape of their business.

Karl Lagerfeld is a truly global brand. In order to ensure maximum protection against infringement, we have implemented an efficient and very effective trademark registration strategy. Novagraaf has demonstrated excellent knowledge and has been very instrumental in this process. I look forward to continuing to further improve this.” 
Pier Paolo Righi, President and CEO of Karl Lagerfeld

Find out more about our Online Brand Protection service