Category ”Insights”

Insights 23.02.2021

European trademarks and the benefits of a seniority claim

Claiming seniority can enable brand owners to streamline their trademark portfolios in Europe, but a number of key factors should be considered before allowing earlier national registrations to lapse, … Read more
Insights 22.02.2021

An update on the Unitary Patent

Plans for the Unitary Patent received a boost at the end of last year, after the German Bundestag and Bundesrat approved the draft law ratifying the Agreement on a Unified Patent Court. Robert … Read more
Insights 11.02.2021

Tracking the impact of COVID-19 on the IP profession

88% of IP professionals have felt the impact of the pandemic on their organisation, but the majority anticipate a strong recovery, according to our latest research. Read more

NovumIP: A new approach to IP service delivery

As IP owners have expanded the size and reach of their portfolios across multiple markets and geographies, the management and enforcement of IP has become a more ​​​challenging undertaking. In our … Read more
Insights 21.12.2020

Choosing the right asset management model

Companies need to develop the right mix of legal service and formality providers if they are to execute their IP management strategies efficiently, but how can this be done at a time of enforced … Read more
Insights 14.12.2020

Collaborating for progress in IP

Every IP service provider's goal is to support IP professionals in their work, but as an industry we can still do more to deliver the insights and efficiencies clients need to harvest the potential of … Read more
Insights 14.09.2020

Preparing for future IP challenges

As IP owners and their advisers begin to return to their offices and pre-COVID priorities, the risk of a further lockdown and economic downturn will only put further pressure on their activities in … Read more
Insights 01.12.2020

Supporting growth: our vision for the IP profession

Empowering IP professionals is the first pillar of our 'Smart IP' manifesto. In this video, NovumIP Chairman Reinhard Ottway explains how we intend to support our clients so they can emerge safely … Read more
Insights 28.07.2020

Why empowering IP professionals should be an industry priority

Every IP service provider’s goal is to support IP professionals in their work, but we can still do more to deliver to clients the insight and efficiencies they need to harvest the potential of their … Read more
Insights 05.05.2020

Setting a strategy for patent annuities

When IP budgets are under scrutiny, spending on patent annuity payments is often one of the first areas to come under the spotlight. Our experts set out how to structure and inform renewals decisions. Read more
Insights 16.04.2020

Planning for success: trademark availability searching

It takes time, resources and money to create and launch distinctive and effective brands. Make sure the brand name you have chosen is yours to use with a trademark availability search. Read more

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